Script is the most important part of any telemarketing campaign. Rather than reading script word-by-word, we suggest a more engaging approach where script is just a guideline for telemarketers to structure their pitch.
A script gives telemarketers an overview of how a call should progress. For new campaigns, script is very important so that telemarketers know what to say. A good script can make a big difference in your sales pitch
There are a few steps based you should consider when developing telemarketing script for your call center.
- A sales script is a living document, constantly adapting. Involve your sales team in designing and optimizing the script. Treat their feedbacks seriously - they are the pros.
- Include simple script to bypass gatekeepers so that telemarketers can connect directly to the person in charge. Do not include too much details or explanation - which makes your call sounds like a sales pitch; some receptionists have strict instructions not to connect salespeople.
- To deliver results, telemarketers should be able to attract customers’ attention. Identify the selling point of your products and problems customers face. Mention them early in the script.
- Customize script to different target audiences. E.g. if you are targeting education centres, use words like enrolment and students instead of sales and customers.
- Take constant feedbacks from telemarketers and improve the scripts accordingly.
- When you are unsure which version of script to use, you can always do an A/B test. Use the one which gives best results!
In telemarketing, it’s important to be engaging. Telemarketers should be able to capture clients’ attention and relate to them - something which may not be possible to include in script. Here are the best practices in choosing telemarketers.